January 20, 2020

Imitating animal protein products with plant-based alternatives is a growing trend.  For example, plant-based burgers such as Beyond Meat and the Impossible Burger have established brand name recognition and are available at some major fast-food chains. Plant-based imitations are not limited to burgers; Just Egg imitates omelets and scrabbled eggs and has appeared on Tim Horton's menu.  These plant-based products need to aim a larger market than the vegan one, which remains low at less than 2% of the population. Thus, they are also marketed as an environmentally friendlier alternative.  For instance, Just Egg website claims that its product use 77% less water and has a 40% lower carbon footprint than eggs. In this short note, we argue that these environmental claims, when put in perspective, are misleading the consumer.

The claims of Just Egg sustainability are based o...

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La gestion de l’offre, un coût pour les plus pauvres : mythe ou réalité?

May 4, 2017

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